Title: L7 Apartments San Francisco
Client: ©2016 Proverb; Fairfield Residential
Behind The Scenes: Techy, trendy, transy... SoMa was a great neighborhood to get exposed to through this project. The L Seven Apartments project was all about embracing the diverse, vibrant community of San Francisco's SoMa district.
Leading the design team, we created a brand identity and messaging that resonated with people from all walks of life. We had the privilege to work with local photographer Travis Jensen, whose work captures the true spirit of the city. His unique style brought a special touch to our visuals, and all I did was add a bold, red accent to a bird to complete the visual tie-in.
The name and identity of L Seven Apartments were crafted to reflect modernity, luxury and accessibility, making it a welcoming place for anyone seeking a modern urban lifestyle. Every aspect, from the stylish interiors to the engaging community spaces, was designed to embody the innovative and inclusive spirit of SoMa.
Cast & Crew: Travis Jensen - Photography