Title: Bladder Health
Client: SRS Medical
Behind The Scenes: This wasn't my first project in the medical field—I had previously worked with Atrius Health—but it was definitely a different type of project. SRS Medical wanted to use branding to challenge the industry's norms. It's no secret that most products and environments in the medical field are typically white and sterile-looking. When one thinks about going to a stockroom to replenish medical supplies in practices and hospitals, those shelves are full of white packaging. For SRS Medical, having their product packaging stand out was an understatement.
The brilliant team at SRS Medical wanted to innovate industry norms with their marketing to better articulate the needs of underserved patients and provide information simply and effectively. While bladder function is a serious matter, especially with the potential use of catheters for aging men, the partners of this startup were equally serious about launching new products, campaigns, and assets focused on bladder health. One of the most memorable aspects of this project was developing a bladder-inspired mascot named Britton J. Bladder to illustrate complex ideas and solutions on packaging, marketing materials and their website.
In the end, I had developed a full corporate identity incorporating visual and verbal identities that informed website, sells kits, trade show booth design and product packaging.