Title: Vigorous Vagabond
Client: Lord Hobo
Behind The Scenes: My journey with Lord Hobo Brewing began when I met Drea Hudson, their head of marketing, while pitching a special flavor called 'Apple Sauce' for another project. We hit it off immediately, leading me to send a capabilities deck to Drea and her team to join their vendor list of creatives.
Our first collaboration was a packaging design project for Lord Hobo's pitch to the Encore Casino as their house beer, featuring a new flavor and brand called Baccarat. After months of design vetting, Encore narrowed it down to two designs: mine and another designer's. While the other design ultimately won, as it aligned more closely with Encore’s typical clientele, my pitch was geared towards high-rollers with elevated packaging. I was very satisfied with the outcome, as my creative work pushed the envelope and excited both Lord Hobo and Encore about the possibilities of beer packaging.
Later, I also pitched a collection of apparel for another beer aimed at Boston Red Sox fans. This project further showcased the innovative and dynamic possibilities for extending Lord Hobo's brand identity.