Title: On A High Note
Client: The Trophy Room
Behind The Scenes: If there was one word to sum up everything related to this project, it would be CHANGE. This sneaker's original launch in 2002 was groundbreaking, setting it apart from any other basketball shoe with its innovative packaging and marking the comeback of MJ with the Wizards. Recently, Mike’s son Marcus flawlessly executed a classic at his store, The Trophy Room, further emphasizing the theme of change.
My pitch aimed to push the boundaries of packaging innovation in a similar fashion. Despite the project not moving forward because Marcus had already finalized the packaging, the material mixtures and ideas I proposed were well received and felt as groundbreaking in the packaging world as the sneaker itself. This project, though unrealized, showcased my ability to bring fresh, game-changing concepts to the table.