Title: Beep, Beep, Beeeep
Client: Pilot for Bandai/NAMCO
Behind The Scenes: Collaborating with Bandai to reinvigorate their iconic Tamagotchi product was an exciting journey. We began with a creative brief that encouraged us to explore every possibility, pushing the boundaries of how we could reimagine this beloved digital pet. The project evolved into an exceptional collaboration with Pilot, where we combined our efforts to bring a fresh perspective to Tamagotchi.
Working closely with the creative team, we delved into the life lessons imparted by Tamagotchi and the rich illustrative world it inhabits. Our goal was to capture the nostalgic charm of Tamagotchi while innovating its presentation and appeal. The result was a dynamic and impactful revival of the product, showcasing our commitment to blending classic elements with modern creativity. The partnership with Bandai and Pilot ultimately delivered a compelling comeback for Tamagotchi, reconnecting it with both old fans and new audiences. Here is some of the work I pulled together with the team.