Title: Eccentric Egyptian
Client: CNCPTS for Kyrie Irving and Nike Basketball
Behind The Scenes: In my collaboration with Deon Point on packaging projects for Kyrie and Nike Basketball, the focus was on pushing the boundaries of packaging design within a normal paper box to elevate the product and continue the storyline. Each release was an opportunity to delve into Egyptian storytelling, reflecting Kyrie's unique DNA. I explored innovative approaches to packaging by incorporating illustration, hand-painted elements, and autostereogram-inspired artwork. This creative exploration aimed to elevate the unboxing experience and bring a new level of artistry to the packaging, aligning with the rich narrative of the CNCPTS x Kyrie Irving line.