Title: Rooted In Tradition
Client: Quincy Cannabis Co.
Behind The Scenes: I had the opportunity to collaborate with Ron Affsa and Jon Napoli, a well-known cannabis expert in Boston, on an exciting project that delved into the historical roots of cannabis and its medicinal use, dating back to the days of John Quincy Adams. This project, located in Quincy, aimed to weave a rich narrative, culminating in the creation of Quincy Cannabis Co. I was responsible for crafting the verbal and visual identity, as well as collaborating with interior designers to shape the store's aesthetic. My goal was to establish the brand as a heritage company, with a graphic language that felt timeless and well-established. To achieve this, I used warm colors with a patriotic twist, along with hand lettering and grassroots verbiage, to add depth and authenticity to the overall aesthetic.