Title: Change Is Good
Client: CNCPTS for ECCO
Behind The Scenes: I led the creative design for a collaboration with ECCO's iconic Track 25 boot, leveraging innovative technology from ECCO Leather, known for their work with brands like Nike and Rick Owens. The boot featured leather that changes color with temperature, adding a dynamic element to its design. To promote sustainability, I proposed using leftover leather to create upcycled leather totes.
Working with a talented team, including a 3D illustrator and animator, we developed engaging all-season animations. I also collaborated with Malakhai Pearson to produce compelling video and photo assets. To further highlight the project’s innovations, I organized and led a panel discussion with ECCO innovators and industry pioneers at the CNCPTS NYC location. This project was a fusion of creativity, technology, and sustainability, setting a new standard for future collaborations.