Title: Emphasizing "Fun" in Dysfunction
Client: Pilot for The Simpsons
Behind The Scenes: For The Simpsons' 30th anniversary, I teamed up with Pilot to deliver an array of creative directions for consideration. Our approach involved a phased rollout of creative elements leading up to the anniversary year, capturing the essence of 'fun' within dysfunction. While Noah Revoir approached the project with a bold yet classic perspective, I took an abstract approach to The Simpsons' iconic art and color palette, reimagining them in a dysfunctionally organized yet recognizable way. We also explored graphic interpretations inspired by elements like jelly donuts, reflecting the show's unique DNA. This creative program was designed as a marketing tool to pitch to brands like Kith and other potential licensees, showcasing the IP's depth and its elevated, collectible potential.