Title: Don't Slip
Client: CNCPTS for Sperry
Behind The Scenes: For the recent CNCPTS and Sperry collaboration, "Dawn to Dusk," I played a key role in shaping the collection by informing five unique colorways inspired by New England's breathtaking sunsets and sunrises. This project was enriched by the collaborative efforts of a talented team, including photographer Greg Dubois, whose stunning landscape works inspired the color stories. Takuya Sakamoto's exceptional product photography further brought the designs to life. Additionally, Ian McFarland and Noah Shulman contributed their expertise by crafting a compelling campaign teaser to tell the story prior to the launch.