Title: XCNVS
Client: OZ, Various
Behind The Scenes: I had the opportunity to study, learn and work with the late and great, Mr. Doyald Young, but collaborating with him on my XCNVS logo was undeniably a highlight of my career. When the project came to an end, I asked Doyald "'what do I owe you?" – His response was, "friendship". This type extrordanaire, and amazing soul, was responsible for creating some of the biggest corporate identities out there (including the swirly ball of fun that is the GE logo), not to mention, he worked with Herman Zapf (the Zapf Dingbats guy). After listening to him speak about typography in college, I was forever hooked on the study and love for type. Later on, I was able to work with him when I hired him to collaborate on Ouija (The Movie) for Hasbro. I wanted to showcase the XCNVS mark, in addition to some of your other works, in memory of the moments we shared as friends and colleagues. Rest in power kind sir. – OZ