Title: Uncle Pete's
Client: Peter Tam
Behind The Scenes: The first presentation I showed Pete consisted of about 100 pages. I'm not sure he liked any of them. But we worked through it and came out with this mark which still to this day is one of my faves. I worked very closely with Unk to come up with the name, web presence, and brand look for this award winning boutique on Charles Street in Boston. Prior to the store closing after a fire in 2015, Uncle Pete was notorious for introducing rare brands to Boston way before they were due to land on any fashion radar.
Cast & Crew:
J Rodericks - Marquee sign