Title: When Pigs Fly
Client: CNCPTS x Nike SB
Behind the Scenes: Typically, quality custom shoe boxes are shipped already constructed opposed to collapsed and saving space. The client ends up paying for a bunch of air to be shipped because of the container sizes required to hold the empty boxes. I wanted to try something different with the packaging on this project to cut those costs, so I designed a premium box that would fold flat the way basic corrugated boxes did. I experimented with a special printing technique on the lid as well to try and mimic a steamed up shower window. Historically, the Nike swoosh wasn't altered but in this case, the feathered swoosh was approved by Nike. Definitely a feather in my cap for career accomplishments.