Title: Treadmark
Client: ©2016 Proverb for Trinity Financial
Behind The Scenes: The Ashmont area of Dorchester was known to have a dodgy reputation, but after working closely with Sadio Desmond and the rest of the team at Trinity Financial while leading the creative team at Proverb, what I felt was a strong since of community pride and desire to grow. It takes a long time to build culture and community in a redevelopment area and Trinity doesn't believe in plopping a brand new shiny building down in the middle of a community will help solve all the issues. Sadio and her thoughtful approach made this project a pleasure to work on. It was also cool to collaborate with Tanaya Nayak on the interior spaces with some of my custom prints, color palettes and graphic assets. The graffiti at the bottom of the page was on the backside of the tire, muffler & brake shop that once sat on this lot. Not sure of the artist's name. Would love to post a credit.
Cast & Crew:
Brian Samuels - Photography