Title: Illusions
Client: CNCPTS x New Balance
Behind The Scenes: I was approached by CNCPTS to do packaging for an upcoming New Balance release. After a long, prosperous brainstorm I initiated with the team, we decided to combine all NB collabs (there were 8) together for the remainder of 2017 with an overarching theme. Each sneaker box would have a montage of newspaper clippings that would leave a clue to the next sneaker release. Illusions seemed to be a reoccurring theme that each sneaker story was inspired by. The first box was for a sneaker called the "Des Sable" and told the story of a horrifying experience of cross country runners getting lost in the desert upon a sea of mirages. For this reason, I wanted to use an anamorphic illustration style that seemed to fit in with the mirage theme. The ComplexCon packaging, was intense because we needed to take a glance at how the setup would look and how the packaging could work with the booth design almost 6 months in advance. I wanted to use my packaging moulds I created for the Ugly Sweater Tin Packaging and apply to both the red & blue "Hyannis" packaging as well as, adding a handle, lock and hinges and black crocodile skin reminiscent of JFK’s popular Hermès briefcase. The “esplanade” is another package shown here that told an interesting local story of an iconic appearance Houdini made on the Harvard Bridge.